Urban Street Style

Urban Street Fashion

Urban street fashion is a current trend that was introduced and became its own genre within the last few years but somewhat originated from the Urban Fashion Trend in the 1980’s from Hip – Hop and R&B music due to them embracing street names into the urban style. It then continued to grow in the 90’s when Will Smith starred in the Fresh Prince of Bel Air but more just an urban trend here that continued to grow and change the way it was styled through the years.

The other influence and originality is from Berghain a nightclub in Berlin which known to have an impact on how people dress there the attire often found on the streets of Berlin. The “Berlin street style” is often portrayed as dark and grunge often connected to their graffiti covered apartment

buildings and techno subculture.

The main influence for the urban street trend is streetwear and sportswear the colours associated with the trend are mostly dark and olive colours(berlin street style) with the prints and patterns being bold slogans, branding placements and colour blocking which is usually displayed on comfortable materials being denim, jersey technical- blend materials. The style is all about wearing streetwear with high end fashion on relaxed clothing, the trousers are usually baggy and oversized like the denim jackets in the look matched with hoodies and puffa jackets styled with chokers for girls and finished with punk-grunge styled boots or trainers.

Urban street fashion has not always been a consistent fashion trend whereas urban fashion has, this is because it is a comfortable fashion trend that is also worn by celebrities all over the world, Beyoncé being a one of the main influences. It was only recently it became more popular as Urban Street Fashion when Alexander Wang collaborated with Adidas, the consumers went crazy for it as well as this Grime music has also had a huge influence in making the fashion trend bigger.

From my research, I have backed up my opinion in saying that Urban Street Fashion is for the younger generation, when you go out in public it is mainly people under the age of 25 wearing this trend particularly people from the age of 16 and onwards. This is because of how relaxed the look is and not necessarily a look a parent or everyday office worker would ear, it is more of a grunge/punk/street style influenced mainly by music artists as well as people such as Lotta Volkova and Maxwell Osbourne. For my primary research, I asked a range of different aged people about the trend so I could see where the trend was happening in the different age ranges and who knew about it. I also went into Urban Outfitters and asked some questions about why the trend is so big and why it works so well with current consumers as well as who their biggest consumer is for the trend and what kind of garments are mostly sold.