Tommy X GiGi Collection

She done it! A supermodel who has conquered just about everything in the modelling industry goes one step further and collabs with huge designer Tommy Hilfigier with her very own clothing collection which she obviously modelled herself in this years New York fashion week for Spring 17.

Gigi started her Tommy career in September 2015 walking in her first ever Tommy show which lead to her soon becoming the brands global ambassador at the end of the year in December 2015 and recently the face of its new fragrance "THE GIRL" which was launched a few months back.

Personally I think this is a really interesting collaboration that will be huge with consumers of the younger generation between the ages 18-30 this is because TH is already quite a pricey brand therefore not affordable to everyone so young teens could not be a big target audience. GiGi being the main person of this collab will attract more consumers than usual due to her high status being a fashion icon and a super model which millions look up to so anything she is wearing or doing many others want to be doing too.
Tommy Hilfiger is already a very well established brand worn everyday by thousands of people as smart wear with a few accessories such as the hats and sports bras which can be seen as sporty however, in the Gigi collection it involves a lot more sports wear changing the look from what the normal women's wear would be to a more relaxed more 2016 look as more and more people are dressing in sports wear as casual day wear.

Overall this collaboration is a really smart move from Tommy Hilfiger as collabing with someone with this social status will make more people look at the brand again like they used to quite a few years back when it was a lot more popular.