Underwear on Outerwear Trend
Very First FCP Project
My very first project for my fcp course was all about trend forecasting, we were put into groups of 4/5 and were given a trend between us that we would have to analyse and research from the AW 16/17 together and then present it back to the rest of our seminar group over 4 different moodboards. The trend my group were given was 'underwear on outerwear' which we all really liked straight away.
Mood-board 2 was based all around the different media reaction from the trend; this meant looking through magazines, varied fashion shows, social media such as Instagram, snapchat and twitter to follow which celebrities are wearing the trend as they have a huge influence over what people in the world wear die to their status.
Our final mood-board was all about the consumers this is also where the London trip came into it as
when we were walking around the streets we were finding different consumers of the trend and how they were adopting it themselves. We also interviewed some people who were wearing the trend and did a consumer profile as this gave us a clear idea of what kind of person was wearing the trend.
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